Industrial Manufacturing — B2B Capital Equipment
The challenge
A manufacturer of specialized industrial equipment had exhausted referrals and trade shows. Their product was too technical for social ads, and no one searched for it by name. Pipeline was unpredictable and shrinking.
What we did
ADVANZ mapped a 2,400-company addressable market across three verticals, built AI-personalized sequences for each buyer persona, and ran simultaneous outreach across LinkedIn and email with interactive image messaging.
The result
14 qualified decision-makers in the first 90 days. 3 deals closed in the first 6 months, returning the full-year engagement cost 2.4×. Pipeline visibility went from guesswork to a predictable monthly cadence.
